The suit claimed that Benetton representatives misled prison officials about the purpose of interviewing the four death row prisoners in Missouri.
As previously reported, Benetton is notorious for its "shockvertising" which uses provocative themes to sell clothes. Before using death row prisoners, Benetton had used famine and AIDS victims to sell clothes.
In addition to paying $50,000, Benetton executives also agreed to apologize to the families of the four people allegedly killed by the prisoners featured in the ad. See: Nixon v. Benetton Inc. , Washington County, Missouri, Circuit Court, Case No. CV100040CC.
Source: National Law Journal.
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Related legal case
Nixon v. Benetton Inc
|Cite||Washington Co Circuit Ct, Case No. CV1000-40CC|
|Level||State Trial Court|