In Sept. 1999 Prison Realty retained Los Angeles-based Sitrick & Co., which specializes in crisis management. Sitrick will handle Prison Realty's media relations and communications with investors and stock analysts.
Prison Realty has faced negative media attention due to escapes and riots at CCA facilities, and is presently facing almost a dozen shareholder suits for allegedly withholding financial information [PLN, Nov. 1999].
Sitrick & Co. was founded by Michael Sitrick, author of Spin: How to Turn the Power of the Press to Your Advantage, and has handled high-profile PR problems for other large corporations.
Source: The Tennessean
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